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Registration Number

0215U000497, 0112U002210 , R & D reports

Title

Marketing strategy of creating demand for goods and services in the markets of Ukraine

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Head

Krause Olga Igorivna,

Registration Date

26-02-2015

Organization

Ternopil National Technical Ivan Puluj University

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Іnvestigated the formation of concepts in consumer demand for goods and services, investigated factors influencing the business environment on consumer behavior; improved system impacts on the structure of consumer demand; the peculiarities of creating innovation and creating demand for them; investigated the types of demand for innovation and factors affecting it; The general characteristic of system planning marketing activities of the company; studied the methodology and methods of planning marketing activities in the enterprise; Modelling the essence of economic activity; improved planning process based advertising use synergistic effect; considered advertising as a tool for consumer demand.

Product Description

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Бриндзя З.Ф.
Бурліцька О. П.
Голда Н.М.
Краузе О.І.
Міщук О.І.
Оксентюк Б.А.
Оксентюк Р.А.
Семенюк С.Б.
Серединська І.В.
Федорович Р.В.

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2020-04-02