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Registration Number

0220U104816, 0120U104234 , R & D reports

Title

Performance management of a business entity

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Head

Yastremskaya Olena М., Доктор економічних наук

Registration Date

28-12-2020

Organization

Simon Kuznets Kharkiv National University of Economics

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 Report: 120 pages, 6 figures, 45 tables, 265 sources. The object of research is the process of economically efficient operation of the business entity. The subject of the study is a set of theoretical provisions, methodological approaches, methods of ensuring and managing the economic efficiency of economic activity of the entity, taking into account the state of its internal environment and external environment for interaction with consumers, suppliers and competitors. The purpose of the work is to improve and further develop the theoretical and methodological support for the definition and management of economic efficiency of the business entity in the marketing aspect. Research methods - abstract-logical method, system approach, methods of analysis and synthesis; multidimensional factor and cluster analyzes; expert method, additive convolution method, graphic. The methodical approach to determining the economic efficiency of economic entities by the objective component, ie according to official statistical reporting, is substantiated. The paper substantiates the main directions of improving the economic efficiency of economic entities by objective and subjective components, which are specified in the project to improve efficiency, and are based on integrated indicators taking into account the views of suppliers, competitors, consumers, which are proposed to calculate for the first time simultaneously with the triad "suppliers - consumers - competitors" on the relevant generalizing indicators, which will affect their effective demand. The practical significance of the obtained results is that the use of methodological provisions is brought to the level of specific methods and recommendations for managing economic efficiency in the marketing aspect, ie marketing tools, and introduced into the activities of the individual entrepreneur A.D. Dionysiev-Macedonian. Keywords: ECONOMIC EFFICIENCY, ACTIVITIES, ENTITY, MARKETING ASPECT, MARKETING TOOLS, MANAGEMENT, THEORET

Product Description

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Gerasymov Oleksandr K
Iastremska Olena M
Yastremska Olesya O.

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2020-12-28