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Registration Number

0222U002846, 0121U114382 , R & D reports

Title

Strategies of social media marketing in the market of educational services

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Head

Fayvishenko Diana S., Доктор економічних наук

Registration Date

16-02-2022

Organization

Kyiv National University of Trade and Economics

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 Aktualʹnistʹ doslidzhennya. Zminy v suchasnomu informatsiynomu prostori, obumovleni rozvytkom tekhnolohiy,transformuyutʹ diyalʹnistʹ subʺyektiv hospodaryuvannya u napryamkakh stvorennya ta poshyrennya media-kontentu yak skladovoyi marketynhovoyi stratehiyi. e, Instagram. Obʺyektom doslidzhennya ye protses formuvannya stratehiy media marketynhu na rynku osvitnikh posluh. Predmetom doslidzhennya ye teoretychni, metodolohichni ta praktychni osnovy formuvannya ta realizatsiyi stratehichnoho media marketynhu na rynku osvitnikh posluh. Metoyu doslidzhennya ye vyvchennya sotsialʹnoho media marketynhu yak instrumenta prosuvannya produktu na rynku osvitnikh posluh.

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Golik Oksana V.
Golovnia IUlia I.
Kyianytsia Ievgeniia O.
Konoplyannykova Mariana A.
Lisun Ianina V.
Trubei Oksana M.
Fayvishenko Diana S.
Yusupova Olha V.

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2022-03-09