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Registration Number

0224U000401, 0120U104362 , R & D reports

Title

Territory branding as a tool of social and economic development of the community

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Head

Makhnachova Natalia M., Кандидат економічних наук

Registration Date

06-01-2024

Organization

Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics

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The actualization of the issue of territory branding in Ukraine is driven by both the decentralization processes in Ukraine and the growing competition in the globalized world economy. Territories compete to create the most attractive living and business conditions. In fact, the global market of territories is in the process of active formation: those territories that are the first to use the philosophy and tools of branding for their positioning and promotion will have a competitive advantage over those territories that do not pay due attention to the development of their attractiveness. The purpose of the study is to develop the concept of territory branding as a tool for socio-economic development of the Moyiv community with further popularization of the concept and its use in other communities of Vinnytsia region.

Product Description

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Ivanchenko Halyna V.
Babchynska Olena I.
Bondar Vita O.
Bondarchuk Liudmyla V.
Kovtun Eduard O.
Korzh Nataliia V.
Lozovskyi Oleksandr M.
Nikolina Iryna I.
Semeniuk Iryna Y.

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2024-01-06