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Registration Number

0222U004595, 0122U200709 , R & D reports

Title

Increasing the competitiveness of the enterprise in the conditions of innovative changes

Head

Ptashchenko Olena V., Доктор економічних наук

Registration Date

19-09-2022

Organization

Simon Kuznets Kharkiv National University of Economics

Description

 The object of the study is the process of forming a complex of management and marketing actions for the formation of an operational complex of ensuring the enterprise's activities in the conditions of innovative changes The subject of the research is the theoretical and methodological principles and applied aspects of using marketing and management tools to optimize the complex of management actions and ensure the competitiveness of the enterprise in the conditions of innovative changes. The purpose of the work is to develop the elements of improving the use of strategic tools of marketing activity and the organization of a complex of marketing and management support for the enterprise in the conditions of innovative changes to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: management, marketing, innovation, innovative activity, innovative changes, competitiveness, marketing tools, management complex

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Imnadze Irakli
Afanasieva Olena M
Grigoryan Oleksandra
Ptashchenko Olena V.