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Registration Number

0222U004960, 0122U000677 , R & D reports

Title

Model of development of organic agriculture through the prism of environmental marketing

Head

Lazarenko Vladyslav I., Доктор філософії

Registration Date

30-11-2022

Organization

Institute of Agroecology and Environmental Management of National Academy of Agricultural Sciences of Ukraine

Description

 The report of the research work "Model of development of organic agriculture through the prism of ecological marketing" contains: 32 pages, 9 figures, 3 tables, a review, bibliographic sources. The period of implementation of the NDR: January 2022 - December 2022, stage 2022. The object of research is the process of marketing management of organic agriculture. The subject of the research is a set of theoretical, methodological and practical foundations of the development of organic agriculture through the prism of ecological marketing. The purpose of the work is theoretical-methodical scientific research, formation and deepening of theoretical-methodical approaches, substantiation of practical recommendations for the formation of a model for the development of organic agriculture through the prism of ecological marketing. Research methods – The methodological basis is the general theoretical methods of scientific knowledge, fundamental provisions and principles of the economics of nature use, the economics of agriculture, which are highlighted in the works of domestic and foreign scientists on the issue of the development of ecological marketing. The development of theoretical-methodical and applied aspects of the ecological-economic foundations of the development of organic agriculture through the prism of ecological marketing was carried out on the basis of a systematic approach and taking into account modern marketing experience, which allowed to comprehensively consider the development of ecologically oriented agriculture as an integral component interconnected and interacting taking into account the relationship between nature, business and society. Results: Model of development of organic agriculture through the prism of ecological marketing;

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