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Information × Registration Number 0121U100589, R & D request Title Enterprise brand management: strategic directions and organizational and legal support in the aspect of business development Head Yevtushenko Viktoriia A., Кандидат економічних наук Registration Date 18-01-2021 Organization V.N. Karazin Kharkiv National University popup.description1 The strategic orientation of domestic enterprises to strengthen the market position and establish early relations with consumers in a competitive environment requires the development of modern scientific and methodological and practical approaches to the formation of strategic directions of enterprise brand management in terms of business development. popup.nrat_date 2024-12-10 Close