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Information × Registration Number 0121U113793, ( 0222U000223  ) R & D request Title Organizational and economic mechanism of formation of marketing strategy of trade enterprise in the conditions of digitalization of economy Head Shtal Tetyana V, Доктор економічних наук Registration Date 11-11-2021 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Carrying out the analysis of efficiency of marketing activity of the trading enterprise on separate marketing actions, as a complex of the actions developed according to marketing strategy, proceeding from available resources for achievement of accurately defined purposes popup.nrat_date 2024-12-09 Close