Search academic texts

Information × Registration Number 0122U201619, R & D request Title Methodological foundations of marketing research of consumer behavior in the conditions of the digital economy Head Lytovchenko Iryna L., д.е.н. Registration Date 11-12-2022 Organization Odessa National Economic University popup.description1 The behavior of consumers, as well as the factors that influence the decision to buy, is what the marketing policy of most companies is based on today. By influencing people with the help of various marketing tools, organizations build a whole system. With this in mind, the aim of the work is to analyze in detail what influences people's decisions to purchase different products, what aspects are important to consider and how this can be used to promote businesses and products/services. popup.nrat_date 2024-12-09 Close