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Information × Registration Number 0123U102145, R & D request Title Transformation of marketing tools in conditions of digitalization of the economy and globalization of business processes Head Myskiv Galina V., Доктор економічних наук Registration Date 05-04-2023 Organization Lviv Polytechnic National University popup.description1 The purpose of the research is to determine the optimal (through the prism of achieving the planned effect and efficiency of resource consumption) marketing tools that can be applied in the context of digitalization of the economy and globalization of business processes. The entire range of issues that make up the sphere of scientific interest within the framework of this study focuses on the digital communicative environment and its interaction with traditional methods of media content consumption. popup.nrat_date 2024-12-09 Close