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Information × Registration Number 0123U103169, ( 0223U004147  ) R & D request Title Segmentation of website users based on Google Analytics and Machine Learning models Head Ushakova Iryna O., Кандидат економічних наук Registration Date 07-07-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Improvement of methodical and information support for clustering and classification of website users. Development of ML models and their integration on the dashboard. Determination of marketing strategies for users according to their belonging to the corresponding clusters popup.nrat_date 2024-12-09 Close