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Registration Number

0124U000458, R & D request

Title

To develop methodical principles of application of differentiated marketing tools in the field of potato growing

Head

Zakharchuk Nataliia Anatoliivna, к.б.н.

Registration Date

18-01-2024

Organization

Institute of Potato Science, National Academy of Sciences of Ukraine

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Conducting and improving methodological approaches of marketing research to obtain differentiated objective information on production and market processes in the field of potatoes for various consumer categories, taking into account needs and opportunities, determining both problems and opportunities of a scientific institution to occupy important positions on the competitive market in crisis conditions economy by adapting its knowledge-intensive products to the demand and requirements of consumers (uncertainty, risk measures), the probability of success of marketing activities in connection with transformational changes, the formation of an indicative marketing system in the industry segment.

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2024-12-09