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Information × Registration Number 0124U002156, R & D request Title Formation of digital tools for marketing management of railway transport development Head Zadoya Vyacheslav O., Кандидат економічних наук Registration Date 29-02-2024 Organization Ukrainian State University of Science and Technologies popup.description1 The purpose of the research is to form a digital toolkit for marketing management of railway transport development, which is aimed at increasing the efficiency and competitiveness of this industry in the digital economy. The main focus is on the development and implementation of the latest digital technologies and tools that allow optimising marketing strategies, improving management and customer interaction processes, and improving the quality of railway transport services. The study focuses on analysing the current state of the railway industry, identifying the main problems and challenges it faces, and determining the potential for applying digital innovations to address them in order to improve the efficiency of customer experience management, attract and retain customers, and expand the market share of railway transport. popup.nrat_date 2024-12-09 Close