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Information × Registration Number 0125U001187, R & D request Title Synergy of recreational and tourism activities and the hospitality industry in the development of the Western region of Ukraine Head Malska Marta P., Доктор економічних наук Registration Date 18-02-2025 Organization Ivan Franko National University of Lviv popup.description1 The purpose of this scientific study is to investigate the synergy between recreational and tourism activities and the hospitality industry as a key factor in the socio-economic development of the Western region of Ukraine. Given the unique natural and recreational potential of the region, including the Carpathian mountain range, protected areas, balneological and climatic resorts, there is a growing need to analyze the interaction between these sectors to enhance the competitiveness of the tourist destination and establish a sustainable economic growth model. The research aims to identify the main mechanisms of interaction between recreational tourism and the hospitality sector, assess the level of integration of infrastructure, service provisions, and marketing strategies within the framework of regional development. Particular attention is paid to the role of innovative technologies, strategic planning, and international cooperation, which can ensure dynamic growth in tourist flows and the creation of additional employment opportunities. The study also focuses on analyzing the challenges and barriers that hinder the effective interaction of these sectors, including environmental constraints, seasonal demand fluctuations, and the imbalance between hotel infrastructure capacity and tourist flows. The research will explore opportunities for diversifying tourism products, optimizing territorial planning, and developing public-private partnership instruments to enhance the sustainability of the regional tourism system. The study’s results will contribute to the formulation of scientifically grounded recommendations for improving development strategies in recreational tourism and the hospitality industry, fostering the comprehensive socio-economic advancement of the Western region of Ukraine. popup.nrat_date 2025-02-18 Close