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Information × Registration Number 0125U003058, R & D request Title Research on the integration of digital technologies and marketing strategies into project management for sustainable regional development Head Lahodiienko Volodymyr V., Доктор економічних наук Registration Date 31-07-2025 Organization Odessa National Technological University popup.description1 Modern challenges of sustainable regional development require a comprehensive approach to integrating digital technologies and marketing strategies into project management. This involves the use of advanced technological solutions to increase the efficiency of project management, as well as the use of marketing tools to ensure stakeholder engagement, the formation of a positive image of the region and the promotion of sustainable development initiatives. The purpose of the study is to develop and substantiate conceptual approaches, methods and mechanisms for integrating digital technologies and marketing strategies into project management to ensure sustainable regional development, aimed at increasing the efficiency of project implementation, optimizing resources and strengthening the competitiveness of regions in the long term. popup.nrat_date 2025-07-31 Close