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Information × Registration Number 0125U003805, R & D request Title Immersive technologies and AI for creating interactive content in the context of modern challenges Head Oleksandr Pushkar, Доктор економічних наук Registration Date 31-10-2025 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 The purpose of this work is to develop and theoretically substantiate a model for integrating artificial intelligence and immersive technologies to create dynamic, adaptive and personalized interactive content, as well as to evaluate its effectiveness using the example of a specific field of application popup.nrat_date 2025-10-31 Close