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Information × Registration Number 0201U003492, 0196U010541 , R & D reports Title Legitimacy becoming and development pf sports marketing in Ukraine popup.stage_title Head Michuda Yurij Petrovych, Registration Date 19-03-2001 Organization National University of physical education and sport of Ukraine popup.description2 The report contains a scientific substantiation of the basic directions of marketing activity, which are expedient for using to physical culture and sports organizations of Ukraine during transition to the market. Objekt of research: physical culture and sports organizations, system of physical culture and sports of Ukraine. The purpose of work - to prove and to characterize the basic directions of marketing activity of physical culture and sports organizations in Ukraine. Methods of research and equipment: the comparative analysis of the new social economic phenmena in sphere of physical culture and sports of Ukraine, operation structural analysis, methods of sociological researches. The received results and novelty: the characteristics of the basic directions of marketing activity of physical culture and sports organizations in Ukraine. Degree of introduction: use during preparation of the experts on sports management. Branch (area) of use: educational process of higher educational institutions on physical education and sports. Product Description popup.authors popup.nrat_date 2020-04-02 Close