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Information × Registration Number 0201U003728, 0198U005408 , R & D reports Title The strategic marketing in terms of market relations transformation popup.stage_title Head Cemenyak I.V., Registration Date 10-04-2001 Organization Kharkov National University named after V.N.Karazin popup.description2 Object of study - an economic situation in the Ukraine, business activity, commodity, trade-intetmediary and financial market, marketing in organizations. The aim of the studies is a creation scientific bases the most quick and successful introducing strategic marketing in the Ukraine. Method of study - an economy-theoretical analysis and syntheses of modeling of situations and processes, methods of statistical studies, empirical databases, Internet-information. Scientific novelty: conclusion on world economic trends and position of Ukraine; categorization and evaluation of manifestation of contradictions of development of market relations in Ukraine as marketing development ambience; proof dug marketing features and its strategic problems in transitional economy; worded methodological principles system marketing-audit; worded algorithm of using system marketing-audit; strategy of dataware of work on the stock market and development of marketing strategies Urgency o f work is provided will problems of study with the problem of introducing the most up to date marketing directions in the practice of enterprises of Ukraine. Product Description popup.authors popup.nrat_date 2020-04-02 Close