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Information × Registration Number 0205U000567, 0197U006296 , R & D reports Title Psychological Mechanisms and Pattern of Political Leader Personality Perception popup.stage_title Head Frolov P.D., Registration Date 01-02-2005 Organization Social and Political Psychology Institute of Academy of Pedagogical Sciences popup.description2 The concept of the media-perception is constructed within the limits of which the high integrative models are developed. They describe and explain the processes of citizens' perception of a policy and are capable to predict the results: structural-dynamic model of media-perception; analytical model of sense-making in communicative process; subject model of perception of the meta-text; factorial prediction model of an image of the political leader. Classification of typical means and receptions of formation of politics' image in press is carried out. The typology of recipients-consumers of the informal political information is constructed, it determined types of recipients who are potential compilers of hearings. A number of new research techniques is created: a computer technique of the phonetic-semantic analysis of political texts; the complete set of techniques of the semantic analysis, that enable to trace process of forming of image of politicians by printed mass-media; a technique of the intent-analysis of the political texts. Social-psychological mechanisms of perception of the political leader person by groups of different age are investigated. Papers are prepared: monograph "Famous policies of Ukraine by eyes of Ukrainian citizens" (10,5 p.s.), methodical recommendations (2,5 p.s.) and brochure (3,5 p.s.) Product Description popup.authors popup.nrat_date 2020-04-02 Close