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Information × Registration Number 0205U004857, 0105U004280 , R & D reports Title Model of the optimum expenses distribution between advertising carries popup.stage_title Head Shevchenko Lyudmyla Petrivna, Registration Date 16-05-2006 Organization Kharkov State Technical University of Construction and Architecture popup.description2 About of research there are financial embeddings in the advertising budget of firm. The object of research is policy of optimization of the investments in advertising. The purpose of a research work is optimization of distribution of financial ways between channels of distribution of the advertising information so that thus to receive the maximum income. An exploratory method a problem of dynamic programming. In a research work is put and the new actual problem of optimization of embedding of means in channels of distribution of the advertising information is resolved with the purpose of obtaining the maximum income. It is desirable to prolong NIR in a direction of the analysis of efficiency of embeddings in advertising5635 Product Description popup.authors popup.nrat_date 2020-04-02 Close