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Information × Registration Number 0206U000631, 0103U000141 , R & D reports Title Study to theories and development methodological basics marketing management in system of the higher education. popup.stage_title Head Savelyev Yevgen Vasilyevich, Доктор економічних наук Registration Date 01-02-2006 Organization Ternopol State Economic University popup.description2 A research object is a management marketing in the system of higher education. A purpose of work is development of methodical principles on a management marketing in the system of higher education. Research methods are a statistical analysis, comparative analysis, questioning, methods of correlation regressive analysis. Methodical approach is developed to forming of the system of marketing information which includes three subsystems: informative base, methodical and technical bases. Essence of marketings strategies and mechanism of forming of variants is exposed. The mechanism of estimation, selection and optimization of variants of strategy is offered. Approaches are considered to organization of service (to the department) of marketing in the process of becoming and development. Typical position is developed about service (department) of marketing of higher educational establishment. The row of measures is offered on support and assistance marketing in education from the side of local organs of management and other social institutes.5635 Product Description popup.authors popup.nrat_date 2020-04-02 Close