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Information × Registration Number 0206U002543, 0105U001509 , R & D reports Title Formation of the organizational-economic mechanism. of interaction of the enterprise divisions on early design stages of new products. popup.stage_title Head Hlukh Vladimir Moiseevich, Registration Date 12-04-2006 Organization Kirovograd National Technical University popup.description2 The work is devoted to solving the problem of setting up effective communication ties at enterprises between marketing and research and design departments to secure competitive ability for new technical products. Correct setting of a project target, that is interpretation of a market need through the language of a designer, must become the basis for marketing and design integration. There has been proposed a utility index of future innovation as a criterion for solving the problem. There have been developed utility models for machines and component parts on the basis of "quality-and-cost" correlation for consumption. To realize compositional and non-compositional approaches to building up the utility model there has been proposed use of a technical level, quality and utility map for a new product. There have been formed organizational fundamentals for marketing and design integration through the process of setting a project target56355635 Product Description popup.authors popup.nrat_date 2020-04-02 Close