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Information × Registration Number 0223U000418, 0121U114364 , R & D reports Title Socio-economic challenges in the context of digitalization of public relations popup.stage_title Head Zakharkin Oleksii O., Доктор економічних наук Registration Date 07-01-2023 Organization Sumy State University popup.description2  The object of research: processes of implementation of modern financial technologies in the conditions of the digital economy, theoretical, methodological, and methodical foundations of the development of the market of electronic services for business. The purpose of the work is the analysis of modern digital technological solutions used in the field of financial relations and which are a consequence of the global digitalization of the economy. Research methods are a system-structural method, logical method, comparative analysis, forecasting method, and graphical analysis. The result of the work is the determination of trends in the development of modern financial technologies in the conditions of digitalization of society and prospects for their further spread. The novelty of the work results: the theoretical and methodological principles of determining the impact of modern information technologies on business activities in the context of the active manifestation of digitalization and transparency of public relations have been improved. Mechanisms for implementing new methods of conducting activities by financial institutions based on the integration of financial instruments and digital technologies have gained further development. Relationship with other works: individual results were reported at scientific and practical conferences, and published in scientific publications. Recommendations for using the results of the work: on the basis of the conducted research, methodical approaches to the implementation of innovative areas of activity can be substantiated not only for financial institutions but also for businesses based on the global digital transformation of society. Significance of the work and conclusions: it is substantiated that the concept of the information economy consists of the fact that society actively uses knowledge and promotes education as the main element of the modern economy Product Description popup.authors Basantsov Ihor V. Boronos Volodymyr M. Hrytsenko Larysa L. Zakharkin Oleksii O. Zakharkina Liudmyla S. Martymianov Artem S. Mohylka Daria S. Novikov Volodymyr M. Okhrimchuk Yevhenii I. Plikus Iryna Y. Tverezovska Оleksandra I. Chepurko Viktoriia O. popup.nrat_date 2023-01-07 Close