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Information × Registration Number 0208U000568, 0105U000708 , R & D reports Title Methodological principles of formation of technologies of social-ethic marketing at a mikrolevel and a macrolevel popup.stage_title Head Semenjak I., Registration Date 05-02-2008 Organization Kharkov National University named after V.N.Karazin popup.description2 The report about Research work contains: 260 p., 52 fig., 23 tab., 11 appendices, 174 sources. The summary. In the final report on Research work scientific generalisation of conditions of development and application of socially-ethic marketing, working out of principles and methods of a substantiation of the socially-ethical marketing technologies adapted for the turbulent markets and eurointegration prospects of Ukraine is presented. Conceptual bases of regulation of marketing technologies on macro-and microlevels for maintenance of high efficiency of marketing and competitive firmness of subjects of managing are created, than the research urgency on theme Research work speaks. Scientific problem. Development of a market mechanism of transitive economy and socially-ethical technologies of achievement of high level of competitiveness of the Ukrainian enterprises. Object of researches - the modern theory of marketing and marketing technologies. Subject of researches - substantiation methodology, principles and methods of working out of socially-ethical marketing technologies. Research objective - scientific generalisation of conditions of development and use of socially-ethical technologies of marketing, and, on this basis, working out of principles and methods of their substantiation and adaptation to the turbulent markets and eurointegration prospects of Ukraine. Research methodology - dialectic principles of the analysis of the phenomena and processes; estimations in concrete conditions of a place and time; the system approach to studying of an object of research; the complex analysis of the facts and events; a support on scientifically-correct and a trustworthy information. Research receptions - scientific-theoretical generalisations (sections 1.1, 1.2, 1.5, 2.3, 4.5), the analysis and synthesis of the scientific facts and practical results of use of marketing (sections 1.3, 1.4, 4.1, 4.3, 4.4), statistical and mathematical methods (sections 2.1, 4.2, 4.3), matrix statistical modelling (sections 2.2, 2.3), synthesis interdisciplinary research receptions (sections 3.1, 3.2, 4.4, 4.6). For achievement of the purposes were 22 scientific problems are solved. New scientific decisions, типологизированные according to the destination and to the maintenance are offered. The received teoretiko-methodological, protsedurno-methodical tool results serve development of a modern marketing science and practice of strategic and tactical management by competitiveness of the Ukrainian enterprises and harmonisation of social requirements to marketing technologies and received with their use of results. Working curricula and programs of subject matters are improved. Results of research have received approbation at scientific conferences and scientifically-practical seminars. The monography, the manual, 38 scientific articles is published. The master's thesis is protected. The collective monography prepares in the press. MARKETING TECHNOLOGIES, THE CONCEPT SOCIAL ЭТИЧНОСТИ, METHODS, SUBSTANTIATION TECHNIQUES, INFORMATION SUPPORT, CREATION PROCEDURES. Conditions of reception of the report: under the contract - 61077, Kharkov-77, Freedom area, 4, the Kharkov national university of a name of V.N.Karazina. Product Description popup.authors popup.nrat_date 2020-04-02 Close