Search academic texts

Information × Registration Number 0208U006831, 0107U004420 , R & D reports Title Monitoring of advertising activity of the enterprises of mobile communication popup.stage_title Head Kozak V.Y., Registration Date 24-12-2008 Organization Khmelnytskiy National University popup.description2 3 The advertising is by the integral part of activity practically of any enterprise. The competition becomes very severe and, accordingly, the enterprises aspire even least of advantage of production of works and services. In research the modern marketing approach to realization of monitoring of advertising of the enterprises of mobile communication is submitted. The algorithm of realization of quantitative research, formation of a database of results of interrogation that formation of the analytical report is developed: the; purpose and research problems; design (technical specification) research scheduling in a field; a theme of interview and order of preparation intervierovs; the analytical report. The results of research have shown, that creative of advertising and her efficiency essentially depend on that in what MASS-MEDIAS that with what periodicity she acts to the target audience. Product Description popup.authors popup.nrat_date 2020-04-02 Close