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Information × Registration Number 0209U002892, 0108U007957 , R & D reports Title Development of market structuring methodics for the companies of small and middle size businesses. popup.stage_title Head Sayko Vasiliy Vasilievich, Registration Date 13-04-2009 Organization Regional communal higher education establishment "Institute for entrepreneurship "Strategy" popup.description2 The number of pages in the R&D report is 112. The paper contains an introduction, 3 chapters of the main part, a summary, and a list of references as well as appendices. This paper contains 48 figures, 26 tables, and 39 references. The subject of research in the paper is consumption processes of goods and services at the market of individual consumers. The object of research is means of uncovering the rules of consuming goods and services which make it possible to structure the market and to define segments of the market in order to differentiate the marketing strategy. The work done made it possible to develop and implement a software complex for designing marketing researches, data input and analyzing results into the educational process. A methodic software complex for gathering peer reviews and analyzing the degree of meeting consumers' demands at an enterprise has been developed and introduced into the educational process. Product Description popup.authors popup.nrat_date 2020-04-02 Close