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Information × Registration Number 0210U001189, 0108U001162 , R & D reports Title The improvement of the managing mechanism of chemical and petrochemical industry enterprises by means of marketing potential involvement popup.stage_title Head Kolesnikov Volodimir Petrovich, Registration Date 27-01-2010 Organization State higher educational entity "Ukrainian State University of Chemical Technology" popup.description2 Object of research - marketing units in the chemical and petrochemical industry. The purpose of work - development of marketing capabilities and its effective use to improve the mechanism of management of industrial enterprises. A research method is a dialectical method of cognition, which is used in intercommunication with such in general-scientific and special research methods as analysis, synthesis, statistical analysis, mathematical design, economy-prognostication methods and other. In the course of the study were obtained the following results: defined list of problems facing enterprises in the process of working in a market economy and an improved mechanism for management of industrial enterprises, developed the concept of business industry that allows you to harmoniously combine the requirements of the external environment and domestic enterprise to its proposed program its implementation through the use of marketing, developed mechanisms for effective marketing activities, using marketing capabilities, the choice of form of rational use of marketing in the industry through research objective need for its use in the study developed and tested in practice, new approaches to teaching these subjects as: "Industrial marketing, product policy, analytical marketing," Economic Diagnosis "and" Economic analysis of enterprises' The sphere in use is chemical and petrochemical industry. Product Description popup.authors Журавель Віра Володимирівна Кіор Борис Антонович Колесніков Володимир Петрович Рєпіна Замірахан Ібрагімівна Сардак Сергій Едуардович Федулова Світлана Олександрівна Чуприна Наталія Миколаївна popup.nrat_date 2020-04-02 Close