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Information × Registration Number 0210U001278, 0109U005060 , R & D reports Title Methoddological and metodical approach of strategical management of marketing of manufactural complex of Kharkov region popup.stage_title Head Raiko Diana, Registration Date 02-02-2010 Organization National technical university "Kharkiv polytechnic institute" popup.description2 The object of research - that any enterprise as a socio-economic system is provided by marketing activity only, and marketing is to be regarded as philosophy of business. The aim - methodical positions of forming and realization development strategies of marketing activity for industrial enterprises are realized in three directions: determination of competitiveness of enterprise; estimation of partners' attractiveness; determination of readiness of consumers. To solve the problems the following methods have been used: logical, analyses and sinters, economical and mathematics, statistics methods. First, for the forming and realization of marketing development strategy of industrial enterprise it were offered three directions: competitiveness of enterprise, bisness attractiveness of partners at cooperations with them, readiness of consumers to consume goods; were developed appropriative approach, which can be applied for enterprises of adjacent industry branches for intensification and achievement multyplacate effects from activating marketing of Urkainian industrial enterprises. The theoretical, scientists, practical result which were got, make instruments for basing and making decision at marketing development strategy of industrial enterprise. Product Description popup.authors Райко Діана Валеріївна popup.nrat_date 2020-04-02 Close