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Information × Registration Number 0210U003109, 0108U009262 , R & D reports Title Directions of strategy of development of bookselling in Ukraine popup.stage_title Head Grygorova Zoya Valentinovna, Registration Date 19-01-2010 Organization Faculty of аircraft and space systems NTUU "KPI" popup.description2 Socio-economic indexes on results monitoring of book market are determined. Priority of factors of forming of model of the intesivity of reading is explored. The SWOT-analysis of functioning of bookselling organizations is conducted, constituents of makro-, microsphere of subjects of bookselling are described. The method of analysis of socio-economic information is developed: indexes, procedure, index of determination of necessity in a book retail business, directions of choice and introduction of effective strategy for the separate subject of management of industry are determined, work out workings models of cost-effective of bookselling enterprises. Product Description popup.authors Барзилович Ольга Михайлівна Григорова Зоя Ваентинівна Ковба Жанна Миколаївна Котляревський Ярослав Вікторович Шендерівська Ліна Петрівна popup.nrat_date 2020-04-02 Close