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Information × Registration Number 0210U003528, 0108U004131 , R & D reports Title Semiotics tool on Ukrainian television: theoretical principles and practice. popup.stage_title Head Serbenska Oleksandra Antonivna, Registration Date 09-02-2010 Organization Ivan Franko National University of Lviv popup.description2 Methodological basis of semiotic interpretation of TV product are proposed. Production of the main Ukrainian TV channels is analyzed from the point of view of semiology. Peculiarities of using of sign systems in Ukrainian television, role of verbal and nonverbal means are depicted. Description of notions concerning semiotic interpretation (sign, code, image, symbol, and intertextuality) is done in this work. Product Description popup.authors Бабенко Вікторія Володимірівна Дмитровський Зеновій Євгенович Довгий Ігор Михайлович Павлюк Людмила Степанівна Сербенська Олександра Антонівна popup.nrat_date 2020-04-02 Close