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Information × Registration Number 0210U005003, 0108U007032 , R & D reports Title Marketing of exhibition activity popup.stage_title Head Shulgina L.M., Доктор економічних наук Registration Date 14-04-2010 Organization Kiev State University of trade and economics popup.description2 A research object are processes of transformations of realization of positions of theory and marketing methodology in practical activity of the enterprises of exhibition bikhnesu. The article of research are scientifically methodical problems of at prakseologichni aspects of realization of marketing in activity of enterprises of exhibition business. Scientific novelty: methodological approaches are improved to development of exhibition marketing strategy in Ukraine; methodological recommendations are developed in relation to application of instruments of the exhibition marketing. The practical value of the got scientific results consists in possibility of the use in practice of activity of enterprises of exhibition business of mpetodologichnogo vehicle of marketing. Product Description popup.authors Дупляк Т.П. Лукашова Л.В. popup.nrat_date 2020-04-02 Close