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Information × Registration Number 0210U006462, 0109U006815 , R & D reports Title Improvement of basic directions of marketing management in modern terms. popup.stage_title Head Shlapak Nataliу S., Registration Date 08-09-2010 Organization Pryazovskyi State Technical University popup.description2 A research object is the nauchno-prakticheskie aspects of marketing activity. General theoretic approaches are explored, the offered practical recommendations on the improvement by marketing and on preparation of specialists in area of management by marketing activity on an enterprise. The purpose of work is development of a kachtvennogo new mechanism of management by marketing on an enterprise. A research method is the comparative analysis ekonomiko-matematichkoe design, heuristic. A production management is considered. The shown ways of improvement of operating analysis of activity of firm of firm. Privedenna development of strategy of marketing management. The improvement of assortment policy of enterprise is considered. Influence of quality on the marketing management is presented, management by abbreviation of personnel. The improvement of the system of payment of labour is presented. Information technologies of marketing management are considered. The improvement of inventory control on an enterprise is resulted. New administrative decisions in area of marketing management are developed. Product Description popup.authors А.М.Макаров А.Ю. Столяров Н.С.Шлапак О.В.Швецов О.Г. Міскі-Оглу О.М.Щолокова О.О. Ликін П.О. Макаров Т.А. Дерев'янко Т.М.Шестакова popup.nrat_date 2020-04-02 Close