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Information × Registration Number 0210U007005, 0110U001690 , R & D reports Title Development of the branding programs in the marketing system of enterprises in the commercial real estate market popup.stage_title Head Shulgina L.M., Registration Date 29-06-2010 Organization Kiev State University of trade and economics popup.description2 An object of the research are processes of forming and development of branding in the system of marketing for companies at the commercial real estate market. The subject of investigation research is theoretical, methodological and practical aspects of branding in the system of marketing for companies at the commercial real estate market. Scientific novelty of the received results: the organizational mechanism of the companies' branding at the commercial real estate market is improved through development of the corresponding program the components of which are formed on principles of integration of marketing and development processes; the system of components of integrated marketing communications is worked out, in which objective and subjective descriptions of market was taken into account and where the characteristic technologies of branding are specified for companies and their objects at the commercial real estate market. The practical value of the received scientific results of research is possible use of the worked out methodical vehicle of branding in the system of marketing in the practical activity of companies at the commercial real estate market. Product Description popup.authors Кириченко М.Р. Римаренко М.В. Чижевська О.А. Шульгіна Л.М. popup.nrat_date 2020-04-02 Close