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Information × Registration Number 0211U009319, 0110U004962 , R & D reports Title Research of vertically integrated marketing systems by manufacturing enterprises and businesses popup.stage_title Head Sirenko Svitlana Oleksandrivna, Registration Date 14-11-2011 Organization Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics popup.description2 Fundamentals of vertical marketing systems as well as some aspects of developing vertically integrated marketing systems in manufacturing enterprises and businesses are researched in the work; defined is the importance of marketing management of sales systems; researched are methods of development of marketing systems in manufacturing enterprises and businesses; parametric assessment of the efficiency of vertically integrated marketing systems is carried out, guidelines as to developing vertically integrated marketing systems in manufacturing enterprises and businesses are worked out, namely: application of modern principles of marketing logistics in developing a company's international vertical channels of distribution, utilizing franchising as a specific form of contractual vertical marketing system of distribution, using informational systems in vertical marketing channels of distribution of a company's products; identifying factors that define the optimal way of a company's entering foreign markets. The research findings have been applied in economic activities of companies in Vinnytsia region as well as in the academic process in Vinnytsia Institute of Trade and Economics in teaching such normative sciences as "Marketing" and "Marketing Distribution Policies". Product Description popup.authors Ковінько Олена Миколаївна popup.nrat_date 2020-04-02 Close