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Information × Registration Number 0211U009680, 0110U004946 , R & D reports Title Marketing-logistic providing of activity of industrial enterprises popup.stage_title Head Kovalchuk S. V., Registration Date 23-11-2011 Organization Khmelnytskiy National University popup.description2 Trends in growth of competition in the global and national markets exacerbate the problem of finding producers of new approaches to ensure the efficiency of production and marketing activities of industrial enterprises. World experience of economic development proves that the solution of these problems can provide the integrated use of marketing and logistics equipment. The object of research are the processes of marketing and logistics support of the industry. The goal - study of theoretical and methodological foundations and development of practical recommendations for marketing and logistics support of the industry. To achieve this goal was used modern system of general methods: systems analysis, induction, deduction, classification, statistical and comparative analysis of economic-mathematical modeling and graphical method. The practical significance of the results is to develop theoretical and methodological principles, analytical and organizational approaches and tools that allow you to form components of marketing and logistics support of the industry. Certain provisions, grounded in scientific work, to conduct market research identifying the content and determine the level of marketing and logistics support of the industrial enterprises were used in the work of the Central Statistical Office in Brussels and in the practice of management LLC RPC "Advismash" and SE "Innovator". Scientific novelty of worded and reasonable provisions, findings and recommendations is that they collectively decide important scientific task of forming a complex marketing and logistics support of tht industrial enterprise. Product Description popup.authors Андрушкевич З. М. Ковальчук С. В. Петрицька О. С. popup.nrat_date 2020-04-02 Close