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Information × Registration Number 0211U013610, 0110U000896 , R & D reports Title The methodological basics of marketing and logistics on the sea transport popup.stage_title Head Postan Mykhaylo, Registration Date 29-12-2011 Organization Odessa national maritime university popup.description2 The research object is the mechanism of marketing and innovation management on sea transport. The aim is to develop the concept of the mecanism of marketing and innovation management and research conditions for effective implementation mecanism in the maritime industry. Research methods are motivation theory, probability theory, statistical methods, mathematical programming. As a result of research conducted analysis of current trends in methods of marketing and innovation management, their role in improving management efficiency of maritime transport, as well as in enhancing their competitiveness. Product Description popup.authors Афанасьєва О.К. Баришнікова В.В. Белоус К.В. Грушевська К.В. Коваленко М.М. Колодін А.Л. Леонова Т.М. Лукашевич В.М. Любченко В.О. Майорова І.О. Маліновський С.І. Москвіченко І.М. Постан М.Я. Рощіна Н.В. Стадник В.Г. Столяров Г.П. Топольницька С.В. Хаймінова Ю.В. Ширяєва Л.В. Щербіна Т.М. popup.nrat_date 2020-04-02 Close