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Information × Registration Number 0212U000101, 0111U001037 , R & D reports Title A new paradigm of marketing and methodical principles of her introduction are in activity of enterprises in the conditions of globalization popup.stage_title Head MatvIyiv Mikola Yaroslavovich, Registration Date 17-01-2012 Organization Ternopol National Economic University popup.description2 Research object - the process of enterprises marketing activity in the context of globalization. The research objective is elaboration of theoretical and methodological basis and development of scientifically based methods of implementing a new marketing paradigm to domestic enterprises activities, which is regarded as the preferred means of their effective functioning in the context of globalization. Research methods are: the dialectical method of cognition, fundamental analysis, retrospective analysis and the method of argumentation, strategic analysis methods, abstract-logical, comparative-statistical analysis, tabular-graphical methods, monographic, correlation and regression analysis, sociological and expert polls, methods of grouping and questionnaire, index method, induction and deduction method. Scientifically reasonable recommendations are set forth : in relation to introduction of new paradigm of marketing in activity of enterprises in the conditions of globalization; the teoretiko-metodologIchnIaspects of new paradigm and sign of crisis of classic paradigm of marketing are reasonable; methodology of construction of the integrated marketing communications based on principles of loyalty is formed; methodical principles of forming of base of these clients are worked out for introduction of conception of the partner marketing. Product Description popup.authors Білецька Ірина Мирославівна Братко Олександра Семенівна Гладій Христина Григорівна Зацна Люба Ярославівна Заячковська Галина Адамівна Курант Тетяна Ігорівна Лагоцька Наталя Зіновіївна Мигаль Оксана Фелікіссімівна Окрепкий Ростислав Богданович Ониськів Віталій Олегович Фігурка Марія Василівна Штефанич Дмитро Андрійович popup.nrat_date 2020-04-02 Close