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Information × Registration Number 0212U001199, 0108U011257 , R & D reports Title Theoretical and methodological aspects of pricing at the enterprises of food industry in the conditions of integration of Ukraine in the World Trade Organization popup.stage_title Head Sheremet O.О., Registration Date 25-01-2012 Organization National university of food technologies popup.description2 A report about the R&D (Research & Development): 219 typewritten pages, 19 tables, 160 literary source. Keywords: price, pricing, pricing methods, pricing objectives, pricing research, price promotions, price competitiveness, modeling the prices of goods, pricing strategies, pricing strategies classification, choice of pricing strategies. The aim of this work is study of the theoretical and methodological approaches to the development of recommendations for improving the process of pricing based on the systematization of modern knowledge and experience in the food industry, taking into account the peculiarities of their activities. The process of development of market relations in Ukraine has many interrelated issues. Solving these problems will not only ensure the effectiveness of the national economy but its successful integration into the World Trade Organization Significant saturation of markets, intense competition makes the problem of pricing a particularly acute and urgent. Therefore, the paper focuses on the essence of prices as an economic category, the existing pricing models, the optimal pricing taking into account the brand value, information system of the formation of strategic pricing behavior through company, features vintage pricing, and it differs from traditional pricing of goods. Improved classification of objectives, strategies and pricing techniques. Sound methodological approaches to pricing based on specific principles of pricing, effect the purposes of pricing in the choice of price setting, the need to use the index method as an effective tool for price analysis, the direction of improving the process of pricing in the workplace. The recommendations on improving the process of pricing are developed. Its based on an analysis of international experience and the choice of pricing strategies. As a result of this work 17 articles published in scientific journals and 15 reports at Ukrainian and international conferences, prepared 6 coursework and 2 master's qualification work. Product Description popup.authors Бєлова Т.Г. Безпалько О.В. Гаврилова Т.В. Капінус Л.В. Крайнюченко О.Ф. Розумей С.Б. Семененко К.Ю. Скригун Н.П. Сологуб О.П. Соломянюк Н.М. Хав'юк Л.В. Чорноус Л.В. popup.nrat_date 2020-04-02 Close