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Information × Registration Number 0212U004264, 0107U001233 , R & D reports Title Using of marketing approaches for forming of competitiveness of region popup.stage_title Head Budnikevich Iryna Mikhaylivna, Доктор економічних наук Registration Date 01-02-2012 Organization Yuri Fedkovych Chernivtsi National University popup.description2 Within the limits of this research the factors of competitiveness of region were considered, coming from her determination as ability of region to score a success in strategic aims, to improve and retain competition positions in an economic rivalry with competitive regions. The result of scientific research was become recommendation and suggestion in relation to the ways of the use of marketing approaches in forming of competitiveness of region on the basis of marketing strategy and tactics, in particular, directions of the use of marketing technologies are worked out in a management by a city, the analysis of the systems of possibilities and threats of environment is conducted, strengths and weaknesses on the basis of the offered structure of factors that influence on development of organizational culture of institution of higher learning, the general system of marketing management is deep non-commercial sphere. Within the framework of the advanced study strategy of development of recreational service of region business is worked out, that must be based on present competitive edges, mobilization and concentration of all complex of factors with the purpose of the optimal use of potential of all regions of Ukraine. The row of marketing decisions is offered in relation to forming, placing, development and структуризации of trade formats that are based on the use of adequate conceptions of marketing and parameters of development of territories. Carried out to recommendation in relation to perfection of work of venture funds that promote efficiency of functioning of innovative infrastructure, the analysis of productive, organizationally-economic backlogs of activity of sewing enterprises is conducted in the Chernivtsi area. It is well-proven that for the achievement of certain competition positions at the market the domestic enterprises of sewing industry of region must carry out the innovative-investment way of development. The regional markets of software and ІТ-services are investigational and suggestions are given in relation to their further development. Product Description popup.authors Іларіонова Ніна Миколаївна Баранник Олександр Анатолійович Буднікевич Ірина Михайлівна Венгер Євгеній Іванович Гончар Вадим Іванович Гордіца Тетяна Маноліївна Грушко Олексій Олександрович Кирилюк Марина Василівна Кифяк Олександр Васильович Клипач Андрій Ярославович Козачек Анатолій Тимофійович Кошкаров Степан Андрійович Нємцева Інга Анатолівна Руденко Максим Миколайович Скибінський Станіслав Володимирович Черданцева Ірина Геннадіївна Чорний Тарас Ярославович Школа Ігор Миколайович popup.nrat_date 2020-04-02 Close