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Information × Registration Number 0212U004372, 0109U001384 , R & D reports Title Development of scientific bases of marketing of innovations popup.stage_title Head Sergiy Ilyashenko, Registration Date 09-02-2012 Organization Sumy State University popup.description2 Object of research - the process of marketing of innovative development of business entities. Purpose - scientific substantiation and development of theoretical and methodological and methodical principles of marketing innovation, as the concept of market activity of economic entities in the way of innovation. Methods and apparatus - a systematic approach, the dialectical method of scientific knowledge, the fundamental position of modern economic theory, ryzykolohiyi, marketing, modern concepts of innovation, research works of domestic and foreign experts. To address the study objectives were used: systemic-structural analysis, comparative analysis, statistical analysis, abstract and logical analysis of economic and mathematical analysis, factor analysis, correlation and regression analysis, matrix analysis, methods of peer reviews, structural and logical modeling. Theoretical and practical results: theoretical, methodological, methodical and practical proposals that enhance the performance of companies on the basis of marketing innovation, seen as the concept of a market of companies that develop innovative ways. The report investigated the conditions of forming the concept of marketing innovations, outlined the role of marketing and innovation in promoting economic development, highlighted the nature and objectives of marketing innovation. We consider theoretical and methodological foundations of strategic management of innovation development in line with the concept of marketing innovation. Developed approaches to theoretical and methodological foundations of the marketing innovations, including commodity and distribution policy, promotion policy, communications policy. A theoretical and methodological foundations of mechanism for evaluation of performance (including risk) marketing innovation. Much of the theoretical developments brought to the level of techniques and recommendations, which illustrated the use of actual material practice of domestic enterprises and institutions. Field (field) use: economics and business administration. The results can be used in practice industries and enterprises of different ownership forms. Product Description popup.authors Івашова Надія Василівна Ілляшенко Наталія Сергіївна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Башук Тетяна Олександрівна Божкова Вікторія Вікторівна Грищенко Олена Федорівна Домашенко Марина Дмитрівна Карпіщенко Марина Юріївна Карпіщенко Олександр Олексійович Міцура Олена Олексіївна Махнуша Світлана Михайлівна Мельник Юлія Миколаївна Нагорний Євген Ігорович Олефіренко Олег Михайлович Прокопенко Ольга Володимирівна Суміна Ольга Миколаївна Тєлєтов Олександр Сергійович Шипуліна Юлія Сергіївна Школа Вікторія Юріївна popup.nrat_date 2020-04-02 Close