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Information × Registration Number 0212U006348, 0112U001668 , R & D reports Title Gender stereotypization in advertising communication (on the material of German language) popup.stage_title Head Velyka Iryna, Registration Date 22-03-2012 Organization Velyka Iryna popup.description2 In the research is introduced the model of the all-round analysis of gender stereotypes in German-speaking advertising discourse taking into account verbal and non-verbal components of their actualization. Under the verbal component analysis of stereotypes actualization is considered grammatical analysis on micro- middle and macrolevel of their objectification. Also in the research is showen the lexical analysis that is introduced in form of lexico-semantic fields. For the first time is considered the new linguistic term "gender narrative" that gives a possibility to examine such a category as "gender" in advertising communication as the object of linguistic study. Product Description popup.authors Велика Ірина Олегівна popup.nrat_date 2020-04-02 Close