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Information × Registration Number 0212U006429, 0110U008189 , R & D reports Title Development of marketing programs for the education market research popup.stage_title Head Igor I. Savenko, Доктор економічних наук Registration Date 28-03-2012 Organization Odessa National Academy of Food Technologies popup.description2 In the work the issues related to methodology development of marketing programs of higher education and finding ways to improve the promotion of higher education. The paper consists of three sections. The first section discusses the features of educational services as a commodity, the main objectives of the marketing programs of higher education and the proposed structure and methods of analysis and definition of performance measures. The second section conducted a marketing analysis of educational services in the specialty "Technology of storage and processing of grain" of using the proposed methods. The third section is devoted to developing the basic elements of the marketing program: the formation of goals and strategies, complex marketing efforts and determination of their effectiveness. Product Description popup.authors Брайко Марина Герольдівна Відоменко Ірина Олександрівна Голодонюк Ольга Михайлівна Голубьонкова Олена Олексіївна Гордієнко Лариса Леонідівна Попов Леонід Петрович popup.nrat_date 2020-04-02 Close