Search academic texts

Information × Registration Number 0212U006748, 0112U001568 , R & D reports Title Determination of the effectiveness of marketing activities of the enterprise popup.stage_title Head Jegus O.V, Registration Date 04-07-2012 Organization Kharkov State Academy of Food Technology and Management popup.description2 The object of the is an enterprise which aim is to provide telecommunication services. The purpose of the work is to analyze the effectiveness of marketing activity of the company, to identify factors, which affect it? To propose measures to increase the effectiveness of marketing activity of the company. The methods of research are systematic and comprehensive approaches analytical, marketing analysis (analysis of documents, observations, peer reviews, interviews), method of comparisons. Theoretical aspects of assessment and analysis of the effectiveness of marketing activities are generalized,systematized methods of its implementation. The results of the evaluation of marketing activity of the company are given, the guidelines for the evaluation of marketing activity of the company are proposed, the ways of improving of its performance are defined. Categorical structure is developed, theoretical and practical aspects of research of the effectiveness of marketing activity of the company get the further developmed. Product Description popup.authors Афанасьєва О.П. Жегус О.В. Кривошеєва Н.М. Михайлова М.В. popup.nrat_date 2020-04-02 Close