Search academic texts

Information × Registration Number 0212U006781, 0109U004937 , R & D reports Title Interpretation and Translation from Foreign Languages as Components of the Marketing Strategy of Enterprises in the Production Sector of Economy popup.stage_title Head Yatsyshin Oleh, Registration Date 10-07-2012 Organization Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics popup.description2 In the course of study of modern trends and techniques of applying verbal means to reveal professionally relevant information in business, and also by means of analysis of modern translation techniques the ways to increase efficiency of marketing activities of businesses are determined. A set of recommendations to achieve adequate translation and interpretation of specialism field texts in a foreign language were worked out with the help of innovative approaches to developing a relevant translation competence. Interrelationships between the quality and efficiency of applying a linguistic and translation component of marketing tools of businesses and the competitiveness of the latter are revealed Product Description popup.authors Вуколова Віолетта Олександрівна Замкова Наталія Леонідівна Ковалевська Тетяна Іванівна Лобачук Інна Миколаївна Мартинова Лілія Борисівна Сікорська Лариса Олегівна Хоменко Тетяна Василівна Шевчук Ірина Володимирівна Яцишина Світлана Анатоліївна popup.nrat_date 2020-04-02 Close