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Information × Registration Number 0212U008043, 0111U007150 , R & D reports Title Formation of integrated marketing communications on the loyalty principles for the business center of the latest technologies in Ternopil popup.stage_title Head Sohatska Olena Mukolaivna, Доктор економічних наук Registration Date 21-09-2012 Organization Ternopol National Economic University popup.description2 Research object - theoretical and methodological aspects of integrated marketing communications formation on the principles of loyalty. Research objectives: to analyze and identify the components of marketing communications integration; to evaluate the existing system of marketing communications in company; to explore the level of customer loyalty; to develop proposals for the integration of marketing communications on the principles of loyalty. Methods: comparison, analysis and synthesis, induction and deduction, graphic, calculation, surveys, modeling, formalization, analogy etc. Based on empirical research evaluation of the effectiveness of the current system of marketing communication from the standpoint of the formation of customer loyalty is done. "Guidelines for the marketing communications integration for customer loyalty creation" are developed. Product Description popup.authors Братко Олександра Семенівна popup.nrat_date 2020-04-02 Close