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Information × Registration Number 0213U000250, 0111U001037 , R & D reports Title A new paradigm of marketing and methodical principles of her introduction are in activity of enterprises in the conditions of globalization popup.stage_title Head MatvIyiv Mikola Yaroslavovich, Registration Date 29-01-2013 Organization Ternopol National Economic University popup.description2 Research object - the process of transformation of enterprises marketing activity in the global environment. The research objective is elaboration of theoretical and methodological basis and development of scientifically based methods of implementing a new marketing paradigm to domestic enterprises activities, which is regarded as the preferred means of their effective functioning in the context of globalization. Research methods are: the dialectical method of cognition, fundamental analysis, retrospective analysis and the method of argumentation, strategic analysis methods, abstract-logical, comparative-statistical analysis, tabular-graphical methods, monographic, correlation and regression analysis, sociological and expert polls, methods of grouping and questionnaire, index method, induction and deduction method. The results of research are implemented into practice of the Ministry of Agrarian Policy of Ukraine, Ternopil Regional State Administration, PJSC "Ternopil Dairy", CJSC "Khmelnytsky maslosyrbaza", Department of Economics of Ternopil Regional State Administration, OJSC Dairy "Sambir", Ltd Production and Trading Enterprise "Agropererobka", State Enterprise "Rivne Research and Production Center of Standardization, Metrology and Certification", Ternopil National Economic University, Ternopil Business center of new technologies, private enterprise "MagneticOne", PJSC "TerA", Department of town strategic development. Main scientific achievements: domestic and foreign literature is analyzed, the analysis of research on the subject is done, the foreign experience with the use of a new paradigm in marketing activities of enterprises is discovered, the choice of directions of theoretical and methodological approaches and research tools is made, a round table on topic "Actual problems of marketing in XXI Century" April 20, 2011 in Ternopil National Economic University was held. Prepared manuscript of the monograph "The new paradigm of marketing companies in the context of globalization." Theoretical and methodological aspects of the new marketing paradigm formation in companies in the information economy are grounded, what in general changes the nature of the relationships between consumer and producer. In particular, its principal features are defined, new concept of marketing relationships is revealed, which is based on the concept of society mythologizing and new value orientations formation. Effects of Collaborative (club) filter as a universal mechanism of consumer expertise of things, texts, people and computerization of consumer choice are defined. Product Description popup.authors Іванечко Неля Ростиславівна Білецька Ірина Мирославівна Гладій Христина Григорівна Зацна Люба Ярославівна Заячковська Галина Адамівна Курант Тетяна Ігорівна Лагоцька Наталя Зіновіївна Мигаль Оксана Фелікіссімівна Михайлишин Лілія іванівна Ониськів Віталій Олегович Сохацька Олена Миколаївна Фігурка Марія Василівна popup.nrat_date 2020-04-02 Close