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Information × Registration Number 0213U000275, 0111U002300 , R & D reports Title The formation mechanism of competitive potential of industrial enterprises for the use of innovative marketing strategies and logistics popup.stage_title Head Orlow O. O., Доктор економічних наук Registration Date 29-01-2013 Organization Khmelnytskiy National University popup.description2 Object of study - the formation mechanism of competitive potential of industrial enterprises for the use of innovative marketing and logistics strategies. The aim of the work is theoretical and methodological basis of mechanism of competitive potential of industrial enterprises for the use of innovative marketing and logistics strategies. In the process of research was used systematic and comprehensive approaches. Methods: comparative analysis, sociological, economic and traditional methods of statistical analysis, economic-mathematical methods, the method of expert estimates, graphical method. Data processing was performed by use of computer technology and software. During the performance: specifies categorical apparatus for determining the nature of the competitive potential of industrial enterprises; the condition of the potential competitiveness of industrial enterprises Podolsk region; on the basis of studies grounded approaches to the formation of innovative strategies for marketing and logistics management potential competitive industry; the structure of the mechanism of potential industrial enterprise; the suggestions and guidelines for companies Podolsk region in developing and managing their competitive potential on the basis of innovative marketing and logistics strategies; the economic-mathematical support for the formation and management of competitive potential of the industrial enterprise. Results of research: the mechanism of management capabilities of the enterprise; received methodology management potential industrial enterprise based on innovative marketing and logistics strategy. The study was conducted on industrial Podolsk region. Product Description popup.authors Андрушкевич Зінаїда Миколаївна Белінська Олена В'ячеславівна Войнаренко Галина Григорівна Гончар Ольга Іванівна Диха Марія Василівна Ковальчук Світлана Володимирівна Коновал Вікторія Вікторівна Орлов Олiвер Олексiйович Параска Сергій Георгійович Петрицька Ольга Станіславівна Посторонко Володимир Миколайович Рясних Євгенія Григорівна Скурська Валентина Анатоліївна Стасюк Лілія С Цвігун Тетяна В popup.nrat_date 2020-04-02 Close