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Information × Registration Number 0213U001202, 0111U002187 , R & D reports Title Methodology of drawing on marketing researches ofnaturaly-reourse potential of administrative territories popup.stage_title Head Kozhushko Leonid Fedorovych, Registration Date 23-01-2013 Organization National University of Water Management and Natural Resources Application popup.description2 The main idea of the project is the introduction of environmental marketing, auditing and certification of natural resources administrative areas as effective instruments of environmental management, which is caused by the presence and development of the country's information and communication technologies. Implementation of scientific research has complex effect, which corresponds to modern trends of economy, ecology and social sphere. Particular economic - investment attractiveness, economic preferences, increased production by ecological and economic specialization of industrial and agricultural enterprises. Environmental - methods, tools, techniques stabilize the quality of the environment as a whole and individual sites, availability and transparency of information about the environment and its resources, greening all spheres of human activity. Social - harmonization of economic relations between users and nature conservation structures, provide employment and population environmentally safe products.The developed methodology, concept, demonstrate techniques allow environmental safety areas including land (agricultural land for the production of environmentally friendly materials and production technologies, the requirements of international standards for environmental safety and quality of products or services is a prerequisite for modern marketing research and the enterprises to international markets and gaining the competitiveness of the region and the country as a whole).The main advantages of the proposed methodology is to develop comprehensive, systematic, matching global trends on greening virtually all spheres of life support and economic entities, the actual ground for competitive agricultural enterprises and individual territories.With the described request ideas and hypotheses all realized in the performance of research and tested in a 5-published books; filed for neck MESYS Ukraine two textbooks; tested in 27 professional articles and more than 25 abstracts and presentations at conferences, seminars, etc. Product Description popup.authors Кропивко Дарина Сергіївна Мандзюк Ольга Михайлівна Мороз Еліна Григорівна Пахаренко Ольга Володимирівна Поважук Наталія Михайлівна Рибак Віктор Валерійович Скрипчук Михайло Петрович Скрипчук Петро Михайлович Шевчук Галина Миколаївна Щербакова Анастасія Сергіївна popup.nrat_date 2020-04-02 Close