Search academic texts

Information × Registration Number 0213U002867, 0111U000296 , R & D reports Title Development of management and marketing system of enterprises of AIC of Ukraine in conditions of international economic integration processes popup.stage_title Head Dem'yanenko Sergey, Registration Date 12-02-2013 Organization Kiev Vadima Getmana National Economic University popup.description2 The theoretical and applied aspects of development of systems of management and marketing of enterprises of the agri-industrial complex of Ukraine in the conditions of modern international economic integration processes with the purpose of adaptation of agri-industrial units to work in these terms were investigated in the research work. The results must promote to strengthen the competitiveness of enterprises of the agri-industrial complex of Ukraine and their products in the conditions of global competitive activity and intensification of processes of international economic integration. The aim of the research was provided through the decision of such problems: evaluation of modern processes of international agri-industrial integration and their influence on the economy of enterprises and the agri-industrial complex; analysis of transformation and evolutional development of the systems of management and marketing in the world and in Ukraine; revelation of role of agri-industrial units of Ukraine in creation of modern internal and external market space; estimation of perspective directions and real possibilities of appearance of the Ukrainian companies of the agri-industrial complex in the international markets and their readiness to the international competition; analysis of the legislative adjusting and preparation of recommendations concerning the measures of improvement of agrarian policy of support of domestic commodity producer in the context of world economic integration processes; suggestions concerning the determination of base criteria of forming of the system of management of agri-industrial units with the purpose of creation of basis for realization of effective market strategies; development of conceptual principles and practical recommendations concerning the active using of branding by the enterprises of the agri-industrial complex of Ukraine; determination of directions of improvement of analytical work concerning the adequate estimation of the current state of the agrarian-food markets. The hypothesis about influence of processes of globalization, consequences of world economic crisis, structural changes in forming of demand and supply on agrarian products on world markets on changing of conditions of operating of agrarian economy of Ukraine was confirmed. Consequently, the estimation and generalization of processes of development, adaptation and transformation of management and marketing in the enterprises of the agri-industrial complex according to their orientation on the increase of competitiveness of domestic products of the agri-industrial complex in the conditions of international integration were done. Product Description popup.authors Б.С.Дем'яненко Л.В.Журба Н.П.Зарицька Н.П.Саханда О.В. Садовник О.М. Головня О.О. Єранкін О.О. Сас П.А.Мартишев П.В.Коваль С.І. Дем'яненко Т.В.Берестяна popup.nrat_date 2020-04-02 Close