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Information × Registration Number 0213U003030, 0111U000116 , R & D reports Title Improvement of management of marketing activity of chemical and petrochemical enterprises in the conditions of vagueness popup.stage_title Head Pryalin Michel Anatol’evich, Registration Date 16-01-2013 Organization State higher educational entity "Ukrainian State University of Chemical Technology" popup.description2 Object of research – marketing tools which are used at the domestic enterprises of chemical and petrochemical branch. The work purpose – development of marketing actions for improvement of management by marketing activity at the industrial enterprises of chemical and petrochemical branch in the conditions of uncertainty by means of economic-mathematical modeling. Research methods - a dialectic method of knowledge which is used in interrelation with such general scientific and special methods of researches as: analysis, synthesis, statistical analysis, economical and predictive methods, etc. The existing and potential demand for the Ukrainian industrial goods of the chemical and petrochemical industry in Ukraine and the abroad is analysed. The dynamic model of marketing activity of the industrial enterprise is developed. The computer program of realization of dynamic model of marketing activity of the enterprise is developed. The technique of introduction of marketing actions for improvement of management by marketing activity at the industrial enterprises of chemical and petrochemical branch in the conditions of uncertainty is offered. Use branch – DF 23.20.0 production of products of oil processing; К 74.13.0 researches of market condition and identification of public opinion. Product Description popup.authors Білецький Олександр Семенович Журавель Віра Володимирівна Колесніков Володимир Петрович Кучкова Ольга Вікторівна Овчаренко Ольга Вікторівна Паршин Юрій Іванович Рєпіна Земірахан Ібрагімівна Фарафонова Катерина Сергіївна Федулова Світлана Олександрівна Чабан Роман Сергійович Чуприна Наталія Миколаївна Юрченко Алла Сергіївна popup.nrat_date 2020-04-02 Close